rozini

instrumentos acústicos brasileiros

A documentary series tracing the origins of one of Brazil's most important acoustic instrument makers — and the music only their instruments can make.

the project

Watch the entire series here

Rozini began in a 30-square-meter workshop with an investment of R$600 (around $120). Nearly three decades later, it had grown into one of Brazil's largest manufacturers of acoustic instruments — producing guitars, violas, cavaquinhos, mandolins, and banjos entirely from domestic materials and 100% Brazilian craftsmanship.

The founder, José Roberto Rozini, is not a complicated man. What he had was an instinct for quality, an aversion to missed opportunities, and the kind of honesty that turns customers into loyalists. That story had never been properly told.

When Rozini was ready to launch a new line of premium acoustic instruments and move upmarket, they understood that a product launch alone wouldn't shift perception. What they needed was a documentary. Something that built the brand from the inside out, connecting the instruments' quality to the decades of craft and conviction behind them.

We created a multi-episode series that follows the company's history, its manufacturing process, and the sound of its instruments in the hands of some of Brazil's most respected musicians — including Hamilton de Holanda, one of the country's most celebrated instrumentalists internationally.

The result was more than just a promotional series. It was the brand's first real act of storytelling.