tagima 2021

For their 2021 product launches at TDT 2020 — Brazil's largest guitar trade event — Tagima wanted something more than catalog photos. They needed five promotional films, one for each new model, each featuring a different artist from their roster.

The constraints were real: a tight budget, a compressed production schedule, and five artists whose schedules needed to align simultaneously. The solution was straightforward, in the Bacamarte way. We booked a single studio, Acústica in São Caetano do Sul, and shot all five films in one day.

The challenge was making them look nothing alike. Through lighting and cinematography alone — same room, same day, no set changes — we gave each film its own visual identity.

Five distinct moods. Five distinct stories. One location, used five different ways. That's not a workaround. That's the job.

And we love it.