Stop force-feeding your customers.

I've watched too many tech companies fall into the same trap: they get so excited about their product capabilities that they forget to ask what customers actually need.

Stop selling on social media. (At least all the time). You'll actually sell MORE by not selling.

Sounds counterintuitive? Here's why it works...

Most founders confuse marketing with sales.

Big mistake.

Most B2B music companies are marketing to the wrong people.

I worked at Tagima Guitars for a year, and they had the classic B2B setup when I arrived: music stores bought our guitars in bulk, so naturally, our marketing should focus on... music stores. Right?

Wrong.