empapel
A launch film for Brazil's new paper packaging industry association — shot across two days inside Klabin's manufacturing facilities.
sobre o projeto
When an industry association rebrands, the announcement needs to carry weight. Empapel — the Brazilian Paper Packaging Association — was replacing its predecessor, ABPO, and needed a film that communicated not just the change of name, but the ambition behind it.
The brief called for something that felt industrial and credible: real facilities, real scale, real process. We shot across two production days at Klabin factories in Jundiaí and Piracicaba — Klabin being Brazil's largest paper and packaging manufacturer, with operations that make the subject matter impossible to fake.
The result is an institutional film that earns its authority from the environment it was shot in, not from the words spoken over it.
the crew
crew
Client: ABPO / Empapel
Direction & Photography: Felipe Escosteguy
Production: Bacamarte
Sound & Voiceover: Berimbau Áudio