café series

Tagima is Brazil's largest guitar manufacturer. A brand that has put instruments in the hands of Brazilian musicians for decades, from bedroom players to concert stages. The Café line represents their move into the premium acoustic market: guitars designed for players who have stopped compromising.

To launch the series, Tagima needed films that matched the quality of the instruments: warm, unhurried, with the same craftsmanship in every frame. We shot at Velhão, a historic venue on the border of São Paulo and Mairiporã, chosen deliberately for its rusticity and authenticity. The setting gave the films a texture that no studio could replicate.

The concept was simple: put world-class musicians in a space that felt lived-in, with instruments worth playing, and let the music do the work.